International Project Marketing, Asia
CBRE Residential's leading position in the major Asia luxury residential markets is our key competitive advantage.
Utilising the wider residential sales force and our client resources, we ensure maximum market coverage leading into international project sales. With our strong domestic and international track record in Beijing, Shanghai, Hong Kong, Singapore and Kuala Lumpur, we provide unparalleled access to high net worth individuals and investors in the region.
CBRE is the stand out choice when purchasers look to invest in international markets, relying on sales agents whom they know and have successfully invested with in the past. Our professionals act as trusted advisors for clients, particularly from China, who need advice on how and when to complete new residential investments internationally.
Marketing strategy
Formulating and executing the marketing strategy. We would coordinate pre-marketing services and also advise on marketing plans, schedules, budgets and strategies.
Public relations coordination
Providing introductions to practice leaders, tapping their insight into the most appropriate form of public relations strategy, whether that is media, event/promotion driven or a combination of these. Given our extensive experience conducting public relations campaigns across our business, we are ideally placed to provide media contacts and relationships, in addition to logistical support for promotional events.
Sales
Effectively manage an exhibition sales process or target high net worth individual/investor small group meetings, dinners and cocktails. It is a key area to have an ongoing committed sales force. Our senior sales staff will coordinate and manage the sales team, ensuring necessary follow up and closing of the sales transaction.