Navigate shifting occupier expectations and competitive market dynamics with clarity.From insight generation to real‑world application, we help landlords turn data into decisive action and measurable leasing outcomes.
Overview
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Today’s occupiers choose locations, not just buildings. They consider talent access, employee experience, commute impact, ESG outcomes, and the surrounding ecosystem long before they compare floorplates or rent. In this environment, leasing success for Landlords depends on one thing: how well you understand the occupier and their motivators.
CBRE’s Landlord Insights gives landlords that advantage. By combining data‑driven analysis with human insight, we help you articulate why your asset is the right choice. We don’t just surface insights.
We work alongside you to turn them into compelling leasing narratives that resonate and convert.
Capabilities
Insights that speaks the occupier’s language
Our capabilities are designed to help landlords understand occupiers more deeply and communicate more persuasively.
Why Work with Us
Personalise every leasing conversation
by creating clearer, more differentiated leasing stories
Anticipate and address occupier concerns
through more data driven pitch conversations
Differentiate assets with confidence
through stronger alignment with target occupier goals
Compete and win in complex evolving markets
through faster data driven storytelling and decision making
Drawing on deep occupier insight and leasing expertise,we help landlords overcome complexity, sharpen their narrative, and unlock the full potential of their assets.
Case Studies
Assisted a Sydney CBD landlord win a major global insurer by reframing the asset’s value through data – turning rental-cost objections into a winning talent and accessible story.
Challenge The landlord risked losing a major prospective tenant – a global insurer hesitant to relocate to CBD due to higher rents and concerns over commute and talent access – to lower-cost non-CBD competitors.
Approach
CBRE analyzed competitive dynamics, job postings, employer of branding positioning, amenities and commute times to help create a unique positioning of the asset for the target occupier.
Outcome Equipped the landlord with objective evidence to substantiate premium rents and reposition the asset as a talent-maximizing destination, strengthening position and converting a hesitant prospect into a signed talent.
Helped a Pune Grade A landlord stand out in a fragmented market by repositioning its portfolio as a fully managed, enterprise-grade workplace solution aligned to modern tenant demand.
Challenge In a fragmented Pune Grade A market with supply spread across completed, in-development and future assets, the landlord struggled to differentiate while tenants prioritized speed, flexibility, and operational convenience.
Approach
CBRE analyzed competitive vacancy dynamics, validated the micro market as a CBD-grade micro-market with strong immediate availability, and underscored the scale and efficiency advantages of the landlord’s developments.
Outcome Enabled the landlord to launch a Workspace-as-a-Service platform offering fully managed, enterprise-grade solutions – sharpening its leasing narrative, accelerating tenant decision-making, and strengthening appeal to scalable corporate tenants.
Helped a premium office precinct landlord turn commute concerns into a competitive advantage – using data to reduce tenant relocation friction and accelerate decision-making.
Challenge Tenants increasingly use commute time as a primary drive in location decisions, putting the landlord at risk of well-located assets being discounted on perception rather than evidence.
Approach
CBRE deployed its commute optimization framework to map employee residential distributions and evaluate commute times and distances across multiple office locations using both private and public transport modes.
Outcome Gave the landlord a tangible differentiator: by showing the majority of employees would experience no significant change, perception was replaced with evidence – lifting tenant confidence, conversion rates and the precinct’s leasing momentum.